curriculum vitae

Digital solutions lead. AI delivery architect. Builds cross-functional teams that deliver digital and AI work in production.

“Tools are cheap. Discipline isn’t.”

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  1. [current] Aug 2024 — present

    Project Manager · NEXA Digital · Dubai

    • Architected PM Suite, a 322-agent operations system running daily briefs, end-of-day summaries, and weekly forecasts for a lean delivery team
    • Built Web Suite, a phase-locked delivery hub tracking 20+ digital builds end-to-end across Discovery, Architect, Build, Validate, Handover, AMC
    • Designed AI agents in production: sitemap generator, AMC triage classifier, auth-protected client portal
    • Led delivery for enterprise clients spanning AI, government, hospitality, finance, and retail (Presight, Core 42, KIA, Payoneer, STC, Sharp, RAK Hospitality, Zand Bank, and others)
    • Ran cross-functional teams across design, dev, content, AI/ML, and external vendors
  2. Aug 2021 — Aug 2024

    Digital Project Manager · Blue Barracuda · Horizon FCB

    • Led digital delivery for enterprise clients including ADQ, Etisalat, DIFC, DELL, VMware-TANZU, Masdar City, Moro Hub, and 15+ others
    • Acted as solutions architect for web, mobile, and digital marketing builds across MENA and global markets
    • Owned the full project lifecycle: scope, budget, technical architecture, server and hosting, SEO and analytics
    • Mentored and led cross-functional, multicultural teams using Agile, Scrum, and Kanban
    • Brought hybrid agile methodology, strategic planning, and technical depth to complex digital transformation projects
  3. Jun 2018 — Aug 2021

    Senior Technical PM & Digital Solutions Architect · BRev Digital

    • Led delivery for custom software products: BRev Rento, BRev Books, BRev SMS, BRev CRM
    • Owned client delivery for The Kanoo Group, Kataria Jewelry, Suraaj Jewelers, Unique World Education, Dutronix Contracting, and others
    • Drove the full project lifecycle from estimates and planning through scope and change management to quality assurance
    • Provided on-site technical leadership across all project phases
    • Managed negotiation, arbitration, and stakeholder alignment across multiple concurrent builds

Delivery & Architecture

  • Phase-locked delivery (Discovery → AMC)
  • Agile, Scrum, Kanban, hybrid methodologies
  • Scope, risk, budget, change-request management
  • Multi-vendor and multi-team coordination
  • WCAG and GDPR compliance, QA automation
  • Server and hosting management, service delivery

AI & Automation

  • Multi-agent system design (322-agent platform in production)
  • LLM integration: Claude, ChatGPT, Copilot, Perplexity
  • Workflow automation: N8N, Octopus, Make
  • AI integration into digital products
  • AI safety, guardrails, eval frameworks, audit trails

Stack

  • Python, PHP, JavaScript, Java, .NET, Ruby, PL/SQL
  • HubSpot, WordPress, Magento, Drupal, Joomla, Umbraco
  • Figma, Adobe XD, Photoshop, Illustrator
  • MySQL, Oracle, SQL Server
  • Google Analytics, SEO tooling, HubSpot CRM

The earlier roles live on the CV. Download it →